AS Roma has officially announced a new and exciting collaboration with Monster Energy, which becomes the Club’s Official Energy Drink Partner. This multi-year partnership brings together two globally recognized brands known for their bold spirit, ambition, and passion for performance.
“The strength and adrenaline of Monster Energy for AS Roma”: the club’s official statement highlights the enthusiasm surrounding this synergy, which combines the energy and resilience of both sides. The partnership promises to deliver engaging fan experiences and an extra boost of drive — both metaphorically and literally — for the team.
Monster Energy’s Debut in Italian Football
For Monster Energy, a global leader in the energy drink market and a long-time presence in high-octane sports like motocross, Formula 1, BMX, skateboarding, and MMA, this marks its first foray into Italian football. The choice of AS Roma as a partner is no coincidence: the club represents a growing force in European football, both competitively and commercially, with an expanding international fanbase.
“Monster Energy has chosen Roma to promote the values of energy, strength and resilience alongside an iconic team,” the announcement reads. These values align closely with the identity of Roma, who are currently in the midst of a thrilling campaign and chasing a Champions League qualification spot.
A High-Energy Debut at the Olimpico
The partnership will make its first visible impact during the highly anticipated Roma vs. Fiorentina match at the Stadio Olimpico on May 3. This crucial fixture will serve as the launchpad for the collaboration, promising an electrifying matchday atmosphere.
Fans can expect themed activations, branded experiences, and interactive promotions around the stadium, all designed to bring the Monster Energy spirit to life. Both on and off the pitch, energy will be the central theme of the day.
A Shared Vision of Passion and Performance
Since its launch in 2002, Monster Energy has evolved into a lifestyle brand with a loyal global following. Its approach to sports marketing is rooted in authenticity and deep fan engagement, making it a natural fit for AS Roma’s own values and ambitions.
This partnership is part of AS Roma’s broader commercial strategy to expand its global footprint and collaborate with innovative, high-profile brands. With Monster Energy’s logo now set to become a familiar sight to Giallorossi supporters, the club continues to build meaningful relationships that fuel its growth — both on and off the pitch.
As Roma and Monster Energy gear up for the future, this collaboration promises to bring adrenaline, passion, and — most importantly — a whole lot of energy to the heart of Italian football.